![michelin-autopromotec2](https://mete-creative.it/wp-content/uploads/2021/10/michelin-autopromotec2.jpg)
![michelin-stand-design-mobile](https://mete-creative.it/wp-content/uploads/2021/10/michelin-stand-design-mobile.jpg)
Committente
Michelin
Anno
2015
Località
Bologna
Sezioni
Stand design
Servizi
Concept
Ideazione
Progettazione
Direzione lavori
Comunicazione multimediale e APP
Copywriting
Brochure
Direzione lavori
L'energia dell'Omino Michelin
Lo stand Michelin Autopromotec 2015
Committente: Michelin
Anno: 2015
Località: Bologna
Sezioni: stand design
Servizi: concept, ideazione dello stand, comunicazione multimediale e APP, copywriting, brochure, direzione lavori
Richiesta del committente: favorire il dialogo fra i tecnici Michelin e il pubblico, evidenziare l’innovazione tecnologica del penumatico quattro stagioni Cross Climate. Valorizzare lo storico primato tecnologico del brand Michelin.
![michelin-autopromotc-stand-design4](https://mete-creative.it/wp-content/uploads/2021/10/michelin-autopromotc-stand-design4.jpg)
![ester-sergio-michelin](https://mete-creative.it/wp-content/uploads/2021/10/ester-sergio-michelin-scaled.jpg)
“Gli spazi e tutti gli elementi bianchi e tersi dello stand sembrano creati direttamente dal Bibendum – il mitico “omino di gomma” del marchio Michelin – con l’ampio gesto con cui è solito lanciare gli penumatici.”
Sergio Arioli | Art Director
Sergio Arioli (Art director) e Ester Teruzzi (Designer) del team Mete
![michelin-crossclimate](https://mete-creative.it/wp-content/uploads/2021/10/michelin-crossclimate.jpg)
![](https://mete-creative.it/wp-content/uploads/2021/10/bibendum-michelin.jpg)
![vita-michelin-autopromotec](https://mete-creative.it/wp-content/uploads/2021/10/vita-michelin-autopromotec.jpg)
![vita-michelin-stand-7](https://mete-creative.it/wp-content/uploads/2021/09/vita-michelin-stand-7.jpg)
![vita-michelin-stand-6](https://mete-creative.it/wp-content/uploads/2021/09/vita-michelin-stand-6.jpg)
![vita-michelin-stand-3](https://mete-creative.it/wp-content/uploads/2021/09/vita-michelin-stand-3.jpg)
![vita-michelin-stand-2](https://mete-creative.it/wp-content/uploads/2021/09/vita-michelin-stand-2.jpg)
![vita-michelin-stand-1](https://mete-creative.it/wp-content/uploads/2021/09/vita-michelin-stand-1.jpg)
![autopromote-fiera-2015](https://mete-creative.it/wp-content/uploads/2021/09/autopromote-fiera-2015.jpg)
![vita-michelin-stand-9](https://mete-creative.it/wp-content/uploads/2021/09/vita-michelin-stand-9.jpg)
![vita-michelin-stand-10](https://mete-creative.it/wp-content/uploads/2021/09/vita-michelin-stand-10.jpg)
![autopromotec-fiera-2015-vita](https://mete-creative.it/wp-content/uploads/2021/09/autopromotec-fiera-2015-vita.jpg)
![eva-giorgia](https://mete-creative.it/wp-content/uploads/2021/10/eva-giorgia.jpg)
![giorgia-michelin](https://mete-creative.it/wp-content/uploads/2021/10/giorgia-michelin.jpg)
![mete-autopromotec](https://mete-creative.it/wp-content/uploads/2021/10/mete-autopromotec.jpg)
![sergio-eva](https://mete-creative.it/wp-content/uploads/2021/10/sergio-eva.jpg)
![sergio-chiara-autopromotec](https://mete-creative.it/wp-content/uploads/2021/10/sergio-chiara-autopromotec.jpg)
![simona-autopromotec](https://mete-creative.it/wp-content/uploads/2021/10/simona-autopromotec.jpg)